purpose,

precision,

Zs-P:studio.R2

[+] zuji studio is an independent design practice founded by Ivor Jian. Previously designing for Google and Microsoft at R/GA.

play.

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[ purpose ]

The studio started from an obsession of studying world class work that I admired and needing to build something that meets the same standard.

That obsession became my core principle: the quality of a brand should match the quality of what it represents.
We design aesthetic systems — branding, digital experiences, and visual languages for companies whose ambition outpaces their current presentation.

digital

Web design
Web development
Interaction design
Art direction

brand

Brand strategy
Brand identity
Design systems

[ precision ]

Our work is built on Swiss and utilitarian design principles.

It's a discipline that ensures a brand holds together long after the project is launched — even when a pitch deck is being built at midnight by a founder who isn't a designer.

[ play ]

We started from the impulse of making things because we needed to see them exist.

That impulse is still the engine. It's still the reason some details in our work exist not because a client asked, but because we couldn't leave them out. Some of the work we're most proud of was made in a state of play, and it’s the part of our practice we refuse to professionalize.

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purpose,

precision,

play.

The studio started from an obsession of studying world class work that I admired and needing to build something that meets the same standard.

That obsession became my core principle: the quality of a brand should match the quality of what it represents.
We design aesthetic systems — branding, digital experiences, and visual languages for companies whose ambition outpaces their current presentation.

Web design
Web development
Interaction design
Art direction

Brand strategy
Brand identity
Design systems

Our work is built on Swiss and utilitarian design principles.

It's a discipline that ensures a brand holds together long after the project is launched — even when a pitch deck is being built at midnight by a founder who isn't a designer.

We started from the impulse of making things because we needed to see them exist.

That impulse is still the engine. It's still the reason some details in our work exist not because a client asked, but because we couldn't leave them out. Some of the work we're most proud of was made in a state of play, and it’s the part of our practice we refuse to professionalize.

contact;

©”26

loading

purpose,

precision,

play.

The studio started from an obsession of studying world class work that I admired and needing to build something that meets the same standard.

That obsession became my core principle: the quality of a brand should match the quality of what it represents.We design aesthetic systems — branding, digital experiences, and visual languages for companies whose ambition outpaces their current presentation.

Web designWeb developmentInteraction designArt direction

Brand strategyBrand identityDesign systems

Our work is built on Swiss and utilitarian design principles.

It's a discipline that ensures a brand holds together long after the project is launched — even when a pitch deck is being built at midnight by a founder who isn't a designer.

We started from the impulse of making things because we needed to see them exist.

That impulse is still the engine. It's still the reason some details in our work exist not because a client asked, but because we couldn't leave them out. Some of the work we're most proud of was made in a state of play, and it’s the part of our practice we refuse to professionalize.

contact;

©”26

That obsession became my core principle: the quality of a brand should match the quality of what it represents.
We design aesthetic systems — branding, digital experiences, and visual languages for companies whose ambition outpaces their current presentation.

Web design
Web development
Interaction design
Art direction

Brand strategy
Brand identity
Design systems