zuji studio
Redesigning our own brand system and
website from the ground up.
roles
brand identity, art direction,
design, development
completion
2026
brief
A complete brand identity for our independant design practice. logotype, typography system, color system, and visual language.
The aim was to keep the brand approachable, yet rooted in Swiss design principles and utilitarian aesthetics.
approach
A monochromatic palette built on blue tinted neutrals, letting typography, composition, and the glyph system carry the visual weight.
A modular system of marks derived from the logomark — functioning as pattern, texture, and visual punctuation across all touchpoints.
