zuji studio
completion
2026
deliverables
Design
development
art direction
branding + identity
A complete brand identity for an independent design practice. logotype, typography system, color system, and visual language.
The aim was to keep the brand approachable, yet rooted in Swiss design principles and utilitarian aesthetics.
A monochromatic palette built on blue tinted neutrals, letting typography, composition, and the glyph system carry the visual weight.
A modular system of marks derived from the logomark — functioning as pattern, texture, and visual punctuation across all touchpoints.
